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Tuesday, July 18

Don't believe the hype, The reason why all shows are Epic. A look at website finance and the conundrum of controversy. An editorial by Kevin Long

Don't believe the hype, The reason why all shows are Epic. A look at website finance  and the conundrum of controversy. An editorial by Kevin Long

I have not always known about the secret of sacrificing real opinions for the sake of website traffic.. Although it's a huge reason why I have all but left writing for other publications years ago. If I did not convey how epic a concert, album or band’s musical prowess was, it would never see the light of day. My editor would not even answer my emails, it would just go into purgatory and never get published.Luckily,, my relationships with publicists have allowed my creative team to remain artistically honest. Do not misunderstand me, we certainly try not to be honest to the point of recklessness. This is a business of scratching each other's backs and in the end, music is not a sporting event with clear winners and losers. It's only now that my website has become slightly financially viable that I understand just what is at stake. Just the ugliest thing since hair bands, Money! Here at Grateful Music, we will not forsake what has made us unique and allowed us to grow to even consider ad revenue. Let me break it down in clear numbers for you.Phish played three shows this past weekend and in my opinion in was a mixed bag. It's to be expected, especially with over 200 shows under my belt and being fortunate enough to have experienced them since 1991. It allows me perspective, that frankly a lot of younger fans don't own yet. But the only show that blew me away in the slightest was Saturday night’s second set. However, Sunday has grown on me with each subsequent listen. My review of Saturday night's show was read over 800% more and shared 10 times as much as my constructive criticisms of Friday and Sunday. In hindsight the fact I thought Further was a Las Vegas lounge act, cost my company considerable growth. I understand clearly why this is and I am quite sympathetic to my readers devotion to their favorite bands. I started seeing the Grateful Dead from the years of 1991-1995 and thought hey were the best shows ever. They were certainly the best shows I have ever saw, but the older heads would literally break my heart when I would walk out out of Shoreline on cloud 21. Then just mere hours later while camping, I would be told they were horrible and only the “Crazy Fingers” made it worth going. Then I would explain how amazing Phish was in Boise last week and they would tell me they sucked. It reminds me of Robert Hunter and the song Loser. Everyone knows a little something you will never know. The bottom line is everyone wants to be at THE show of the summer and they will go to the publication that will tell them just that. This is not done because of vanity, actually just the opposite. The show was the best show they ever saw. Especially if they are only seeing Dead and Company, Phish or W.S.P in their hometown
  So if you ever noticed,wonder or even cared why every show is phenomenal, hopefully I shed a little light on the subject. There are millions of other outside elements, but this is the largest factor. This will never change, but I want to thank my ever growing sandbox for allowing my team to give their honest sentiments about our highly passionate genre of music. Now, let's all hope Phish’s free webcast tonight is stellar. I need a pair of new shoes and would love to keep my credibility as well. :) 
Words: Kevin Long