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Wednesday, May 3

The new partnership between Live Nation and Twitter should bring plenty of streams in the near future.

The new partnership between Live Nation and Twitter should bring plenty of streams in the near future. 
 

Live Nation and Twitter has announced a partnership to host live concert streams. They made the deal public at the sixth annual Digital Content NewFronts conference in New York City. The first stream will be Zac Brown Band on May 13th at Encore Park in Atlanta, Georgia. 

“Music has always been one of the most Tweeted about topics on the platform,” Twitter COO Anthony Noto told TechCrunch. “And now fans around the world will be able to experience concerts live on the same platform where they talk about what’s happening in music.”

“Our partnership with Twitter allows us to amplify the live music experience creating a tool for artists to reach millions of fans around the world,” Live Nation chief strategy officer Jordan Zachary said. “Through Twitter’s product suite, fans will be able to be immersed in the live experience and interact with each other in real time as they watch some of the year’s most exciting concerts".