We know that after forming a name and maybe getting a manager the next thing a band must do is find someone to be their publicist. This job truly must be one of the most paradoxical roles in the music industry. Their main objective is to get as much information out to the fans and press about a band all the while themselves staying completely unknown to the fan-base at hand. They are our liaisons to the bands and media. Without them there would hardly be early bird ticket prices, free merchandise giveaways, and those awesome meet and greets where the fan gets as close to the band as possible. They are the go between the artists and the media; the band and fan. For this, our second installment of "People who keep the show on the Road" we are profiling Ami Heinrich, who runs Tsunami Publicity. They represent a long list of our favorite bands from Railroad Earth, EOTO, Split Lip Rayfield, to The Floozies, Papadosio and festivals like Wakarusa and YMSB's Harvest Music Fest, and the recent Hangtown Halloween Ball just to mention a few. If you wanted to ever know what it takes to get into PR then this interview will shed some light on how a music fan with hard work and determination silently represents some of our favorite bands.
Who: Ami Heinrich
Of: Tsunami Publicty
Job: The Publicist
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